State of AI Search · Q4 2026

The CRM software brands AI recommends

When buyers ask Demo for the best crm software, here's who it names — ranked by how often and how prominently.

6 brands measured · via Demo · updated June 2026 · sample data

The AI leaderboard

Rank	Brand	AI score	Share of voice	Δ
#1	Salesforce	84	23%	–
#2	HubSpot	72	23%	–
#3	Pipedrive	63	23%	–
#4	Zoho CRM	47	15%	–
#5	Close	35	8%	–
#6	Freshsales	20	8%	–

What AI cites in this category

These are the sources AI leans on when answering — where a mention moves your ranking:

reddit.com · 6g2.com · 5capterra.com · 4pcmag.com · 3techradar.com · 2zapier.com · 1

The takeaway

Across this category, AI's average visibility score is 54/100. Salesforce leads — AI recommends it most often when buyers ask for the best crm software. Brands lower on this list are largely invisible in AI answers — a gap that's cheap to close right now.

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Embed this leaderboard

Citing this data? Drop the live leaderboard on your site (auto-updates):

<iframe src="https://geopta.com/embed/report/crm" width="100%" height="440" style="border:1px solid #e6e8ee;border-radius:14px" loading="lazy" title="State of AI Search — CRM software"></iframe>

Methodology

We send a fixed set of buyer-intent prompts (e.g. “best crm software”, “top crm software for small teams”) to leading AI assistants and read their actual answers. A brand's score blends how often it's mentioned with how prominently (earlier mention = higher). Share of voice is its slice of all brand mentions in the category. Updated periodically — AI answers shift over time.