Which brands does AI actually recommend? We ask a leading AI assistant the questions buyers ask in each category — and rank who wins. The State of AI Search.
As buyers shift from Google to AI assistants, the brands that get named in AI answers win the market. The AI Visibility Index tracks exactly that — across dozens of categories, we ask leading AI engines the questions real buyers ask and rank brands by how often they're recommended.
It's the State of AI Search: a live leaderboard of which companies, products and tools artificial intelligence actually points people toward. If your category is here and your brand isn't near the top, you're losing customers at the moment of decision — and most brands don't even know it's happening.
Transparent, repeatable methodology — powered by live AI scans, not guesswork.
For each category we run the real questions people ask AI — "best [category] for [use case]", "top alternatives to X", and more.
Each category's prompts are run live on one leading AI assistant — the engine is named on each category card.
We measure mention frequency, ranking position and the sources AI cites, then normalize each brand to a 0–100 visibility score.
When someone asks AI for a recommendation, they don't see ten blue links — they see one answer naming two or three brands. Being one of them is the difference between being considered and being invisible.
Unlike traditional search rankings, AI visibility is winner-take-most: the brands AI trusts get recommended again and again, compounding their advantage. The earlier you start optimizing for it, the harder you are to displace.
The index is generated from live AI scans and refreshes continuously as categories are re-run, so it reflects how AI engines are recommending brands right now — not a one-off snapshot.
Each category is scored from prompts run live on one leading AI assistant (such as ChatGPT, Claude, Perplexity or Gemini). The engine used for each category is shown on its card.
Run a free AI Visibility Score to see where you stand, then use GEOpta's action plan and GEO Agent to earn the mentions, citations and trusted sources AI relies on. As your visibility improves, so does your position.
Rankings come from live queries to AI engines. Where you see a "sample data" label, the live benchmark for that category hasn't been run yet.