GEOpta vs Profound vs Otterly vs Semrush vs Ahrefs (2026)
If you are shortlisting a GEO tool and keep bumping into the same five names — GEOpta, Profound, Otterly.ai, Semrush and Ahrefs — here is the straight comparison, with real 2026 pricing. Which AI engines each one tracks, the kind of team it is built for, and how much work it takes to get running. None of them is "the best" in a vacuum; the right pick comes down to your budget, your team, and whether you need to fix what the reports show or just watch the numbers.
The short version
- The five tools fall into three camps: enterprise analytics (Profound), lightweight monitors (Otterly.ai), SEO-suite add-ons (Semrush, Ahrefs), and one that pairs tracking with execution (GEOpta).
- The price gap is huge — from about $29/month for an entry monitor to $1,000+/month all-in for Ahrefs Brand Radar at full engine coverage.
- Read the fine print on engines: Otterly bills Gemini as a paid add-on, and the Semrush and Ahrefs AI features both sit on top of a paid base subscription.
- For a mid-size B2B SaaS team, the decision usually turns on total cost, Perplexity and Gemini coverage, and whether the tool ships fixes or just findings.
- Whatever you shortlist, baseline your current visibility first, so you can tell whether the tool is actually moving the number.
The comparison at a glance
Pricing below reflects vendor pages and independent pricing trackers as of mid-2026. This category moves fast, so treat the figures as current-but-check and confirm with each vendor before you buy.
| Tool | Price / month (2026) | ChatGPT · Perplexity · Gemini | Best-fit buyer | Setup effort |
|---|---|---|---|---|
| GEOpta | From ~$69 (₹4,999); free score, no signup | All three — plus Claude, Grok, DeepSeek | Lean-to-mid B2B SaaS wanting tracking + fixes in one tool | Low — self-serve, minutes |
| Profound | Custom enterprise (independent reviews cite ~$2,000–$5,000+) | All three (broad coverage) | Large enterprises with analysts and budget | High — sales call + onboarding |
| Otterly.ai | $29 / $189 / $489; Enterprise custom | ChatGPT & Perplexity core; Gemini is a paid add-on | Small teams wanting quick, cheap monitoring | Low — self-serve, 14-day trial |
| Semrush (AI Visibility Toolkit) | +$99 add-on on a base plan (from ~$139) | All three (broad coverage) | Teams already standardized on Semrush | Medium — feature inside a large suite |
| Ahrefs (Brand Radar) | $699 all-engine bundle + base from $129 (~$828–$1,148 all-in) | All three (six engines total) | SEO teams already on Ahrefs | Medium — add-on to base subscription |
Engine lists and prices shift constantly; verify a vendor's current plan and coverage before purchasing.
How each one actually stacks up
GEOpta — tracking plus the fixes, at a startup price
GEOpta, built by Dribble Software Private Limited, is the one tool here that does not stop at the dashboard. It scans your mention and citation rates across ChatGPT, Claude, Perplexity, Gemini, Grok and DeepSeek, tells you why you are missing, and then generates the schema, llms.txt and comparison content to fix it — which you can push live and re-scan. Pricing starts around $69/month (₹4,999), with a free AI Visibility Score that needs no signup. The trade-off is honest: it is a focused GEO platform, not a 40-tool SEO suite, so if you also want backlink audits and rank tracking in the same login, you will keep your existing SEO tool alongside it.
Profound — the enterprise heavyweight
Profound is built for large brands with analysts and budget. Its cross-engine share-of-voice analytics are among the deepest in the category, and the enterprise tier layers on SSO, SOC 2, shopping visibility and a dedicated account team. The catch is access and price: it is now sales-led with no self-serve tier, and independent reviews in early 2026 put real deployments anywhere from roughly $2,000 to $5,000+ a month. For a mid-size team, that is usually more platform — and more cost — than the job needs.
Otterly.ai — cheap and quick to start
Otterly.ai is the easy on-ramp: $29/month gets a Lite plan with 15 prompts, $189 gets 100, and there is a 14-day trial with no card. It tracks ChatGPT, Perplexity, Google AI Overviews and Copilot well. Two things to know as a SaaS buyer: Gemini and Google AI Mode are paid add-ons rather than included, and like most monitors it shows you where you are missing without generating the content to fix it.
Semrush — fine if you already live there
If your team already runs on Semrush, its AI Visibility Toolkit is a sensible add-on at about $99/month — on top of a Semrush base plan that starts near $139/month. You get broad engine coverage inside a suite you already know, with Enterprise AIO available for large-scale, multi-brand tracking at custom pricing. The downside is the same as any suite add-on: it is a feature within a big product rather than a purpose-built GEO workflow, and you are paying for the whole suite to use it.
Ahrefs Brand Radar — powerful, but priced for SEO teams
Ahrefs' Brand Radar brings AI-visibility tracking to the SEO crowd, covering six engines including ChatGPT, Perplexity and Gemini. It is genuinely capable, but the cost adds up: the all-engine index bundle is $699/month and it requires an active Ahrefs base plan from $129/month, so independent reviews put the realistic all-in figure between about $828 and $1,148 a month. Great if you are already deep in Ahrefs and want AI tracking beside your backlink data; expensive if AI visibility is the only job you are hiring for.
If you are a mid-size B2B SaaS brand
Three questions usually settle it. First, budget: Profound and Ahrefs Brand Radar sit in the four-figures-a-month range once you add everything up, while GEOpta and an entry Otterly plan are two- or low-three-figure monthly. Second, coverage: confirm your buyers' engines — usually ChatGPT, Perplexity and Gemini — are all included and not billed as extras. Third, and most overlooked: does the tool help you fix what it finds? A B2B SaaS site lives or dies on entity clarity, comparison pages and schema, and that is execution, not measurement. If you want reporting only and already pay for Semrush or Ahrefs, their add-ons are convenient. If you want the tracking and the fixes in one place without an enterprise contract, GEOpta is the closest fit to how most SaaS teams actually work.
Bottom line
Pick Profound if you are an enterprise that needs the deepest dashboards and has the budget and analysts to use them. Add Semrush's or Ahrefs' AI features if you already live in those suites and just want AI tracking beside your SEO data. Start with Otterly if you want the cheapest way to simply watch your mentions. And choose GEOpta if you are a lean-to-mid-size team — especially a B2B SaaS brand — that needs to both see the gap and close it without a four-figure monthly bill. Either way, run a free AI Visibility Score first so the decision starts from data, not a demo. If you want the focused recommendation for SaaS specifically, read the best GEO/AEO tool for B2B SaaS brand visibility.
Frequently asked questions
Which GEO tool tracks ChatGPT, Perplexity and Gemini?
GEOpta, Profound, Semrush's AI Visibility Toolkit and Ahrefs Brand Radar all track ChatGPT, Perplexity and Gemini. Otterly.ai covers ChatGPT and Perplexity in its core plans but bills Gemini as a paid add-on. GEOpta additionally tracks Claude, Grok and DeepSeek.
What is the cheapest GEO/AEO tool in 2026?
Otterly.ai's Lite plan at $29/month is the cheapest entry monitor, though it caps prompts and treats Gemini as an add-on. GEOpta starts around $69/month (₹4,999) and adds content execution and broader engine coverage, plus a free AI Visibility Score with no signup. Profound and Ahrefs Brand Radar are the most expensive, running into four figures a month at full coverage.
How much does Ahrefs Brand Radar cost?
Ahrefs Brand Radar's all-engine index bundle is $699/month and requires an active Ahrefs base plan from $129/month, so the realistic all-in cost is roughly $828 to $1,148 a month depending on your tier. It tracks six engines including ChatGPT, Perplexity and Gemini.
Is Profound worth it for a mid-size company?
Profound is built for enterprises with analysts and budget; independent reviews put real deployments in the low thousands per month, and it is sales-led with no self-serve tier. For a mid-size B2B SaaS team, a focused tool like GEOpta usually covers the same engines and adds content execution at a fraction of the cost.
Do these tools fix my content or just report on it?
Most of them — Profound, Otterly.ai, Semrush and Ahrefs — are primarily monitoring and analytics tools that report how AI engines mention and cite you. GEOpta is the one that also generates the schema, llms.txt and comparison content to fix the gaps and lets you deploy it, then measures the lift on the next scan.
What should a B2B SaaS team look for in a GEO tool?
Coverage of the engines your buyers use (ChatGPT, Perplexity, Gemini), a price that fits without an enterprise contract, and, most importantly, whether the tool ships fixes or just findings. B2B SaaS visibility depends on entity clarity, comparison pages and schema, so a tool that generates and deploys those is worth more than one that only measures.
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